This Monday, the first five episodes of "The Hotel of Secrets" premiered, a new vertical series starring four former Big Brother participants. The fiction, written by Sol Levinson and directed by Jorge Bechara, had generated a strong wave of mixed comments since the publication of its Christmas trailer, and this Monday it officially began its run with brief, agile episodes designed for mobile consumption, according to the Argentine News Agency. The project features a cast of Marcos Ginocchio, Santiago "Tato" Algorta, Luz Tito, and Martina Pereyra, who have already completed filming the 40 episodes that will make up the season. The plot focuses on a Christmas weekend marked by broken ties, hidden desires, and secrets that come to light. In the trailer, it is already anticipated that the characters, Leo (Ginocchio), Gastón (Algorta), Paula (Tito), and Julieta (Pereyra), face cross-cutting conflicts that force them to confront old resentments and decisions that could change everything. Filming began in November and was carried out intensively until the 40 planned episodes were completed. This phenomenon, initially driven by home content on platforms like TikTok and later adopted by Asian and European producers, already moves an industry estimated at over 8 billion dollars. With a rising media cast, a format designed for mobile phones, and an aesthetic that combines intimacy and drama, the series aims to conquer a young audience accustomed to short stories.
